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WhatsApp ads are coming: Will advertisers start buying?

November 12, 2018 / Amy Gesenhues

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the Facebook-owned encrypted messaging app via their Facebook timelines. At the time, Facebook also launched its WhatsApp Business API and told the New York Times it would begin showing ads directly in the WhatsApp Status feature next year.
All these moves to monetize WhatsApp an app that has mostly remained independent from Facebook since its acquisition more than four years ago are evidence Facebook is ready to open up WhatsApp as its next ad channel. With the first installment of ads coming to the platform next year, Marketing Land reached out to multiple social marketing agencies and management platforms to ask their thoughts on the coming WhatsApp ads.