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Facebook is making a big marketing push for Portal on TV

November 16, 2018 / Sahil Patel

Facebook is spending big to get the message out about its video chat device Portal. Between Oct. 1 and Nov. 13, Facebook bought more than $48.6 million worth of TV advertising in the U.S., almost all of which has gone toward the video chat device Portal, according to data from OTT ad analytics company iSpot.tv. This makes Facebook a top-20 TV ad buyer in the U.S. during that time period, spending more than typical TV advertisers such as Paramount, Walmart and Samsung in that time period, according to iSpot.tv. Portal, which has an entry-level price of $199, allows users to make and receive video calls as well as share photos and messages. Other features include access to Facebook Watch programming, YouTube and an integration with Amazon’s Alexa.