How To Handle Surge In Online Traffic Boosting Sales Up To 11%
November 22, 2018 / Abigail Opiah
Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand. According to an Equinix market report, the top 500 retailers earn an estimated $6.5bn from social shopping in 2017, up by 24% from 2016.
This shows that social media platforms are becoming a marketing tool for generating online purchases, thus retailers cannot afford to be unprepared for this staggering amount of data traffic.