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2018 Local Search Ranking Factors: Google My Business Signals Up 32%

November 23, 2018 / Matt Southern

The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. That’s up from 19% in 2017. Features such as Google Posts, Google Q&A, and image/video updates are frequently mentioned throughout the survey as top ranking signals. Utilizing those features more frequently shows Google that your business is actively engaging with its customers.