RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
November 27, 2018 / PRNEWSWIRE
RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine ‘aiCube’ that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple stores for quality issues such as malware, adware, misleading app data, and brand-unsafe contents. Further, IceCube fills missing data such as app category and publisher names in bid requests for precise targeting and optimization. In addition, aiCube also adds a layer of audience intelligence and artificial intelligence for cohort analytics, look-a-like modeling, and budget allocation for performance optimization. Apart from driving re-engagement on active and lapsed users, advertisers can connect their first-party data to aiCube for programmatically acquiring new users through look-a-like audience models along with running high-impact brand experience campaigns.