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RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

November 28, 2018 / Business Standard

RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The IceCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple stores for quality issues such as malware, adware, misleading app data, and brand-unsafe contents. Further, IceCube fills missing data such as app category and publisher names in bid requests for precise targeting and optimization.