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Google and Facebook fuel UK ad boom despite print slump

November 29, 2018 / Mark Sweney

The UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on traditional media including TV and newspapers. The amount spent by UK advertisers is forecast to break the £20bn mark for the first time next year, but the milestone is being passed due to continued high levels of digital advertising growth. The amount spent on internet advertising will grow 8.6% next year to £12.8bn. The total UK ad market will rise 4.8% to £20.8bn, according to a report from the advertising media company GroupM.