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Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage

December 01, 2018 / PRNEWSWIRE

Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies, and tactics in local search. “Search engines are becoming increasingly efficient at delivering results users actually find useful. In some cases, search results are eliminating the need to visit merchant websites to find directions, contact info and hours of operation,” says Sarah Bird, CEO of Moz. “However, how search engines aggregate at-a-glance information, such as Google’s Knowledge Panel, eludes many marketers.” The report highlights a number of promising trends in local search, including the fact that more than 80 percent of in-house marketers are applying some level of SEO in their current marketing efforts. Additionally, nearly a quarter of respondents plan to spend additional time including personal time learning about local ...