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Mail Online ad revenues overtake print for first time

November 29, 2018 / Mark Sweney

Mail Online’s ad revenues have overtaken those for the Daily Mail and Mail on Sunday for the first time despite losing almost 2 million digital readers in the last year. The website managed to hit the milestone despite a 13% slump in its global audience after Facebook’s move this year to deprioritize news appearing on users’ timelines. Its daily global unique browsers fell from about 14.83m to 12.9m, a loss of 1.93m, in the year to the end of September. “Mail Online continues to focus on attracting traffic directly to its homepages on desktop and mobile or its apps,” said Daily Mail & General Trust (DMGT), the parent company of the Mail titles and the Metro freesheet. “Indirect traffic, notably via social media and search platforms, has reduced.”