Oaam celebrates 25 years of outdoor advertising
November 29, 2018 / Admin
AS digital media extends into our daily lives, advertising agencies are competing to catch up with trends and consumer behavior to ensure they reach their target markets. As advertisers find ways to penetrate new markets, agencies need to rely less on statistics and more on interactivity to keep consumers engaged. These issues were among those covered at the Outdoor Advertising Association of Malaysia (OAAM) workshop, which was held in Bangkok, Thailand recently and led by OAAM president Henry Low together with the marketing sub-committee headed by Joanna Fong.