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Facebook Considered Offering Big Advertisers Access to User Data

November 29, 2018 / Lucas Nolan

According to internal Facebook emails review by the Wall Street Journal, the social media firm discussed cutting deals with companies in exchange for access to the personal data of two billion Facebook users. The emails were secured as part of a lawsuit brought against the firm in California by the app startup Six4Three which alleges that Facebook CEO Mark Zuckerberg developed a “malicious and fraudulent scheme” to take advantage of Facebook users’ personal data and force other rival companies out of business. Emails obtained from the lawsuit appear to show Facebook executives discussing the idea of pushing advertisers to spend more in order to gain access to further profile information on Facebook users.