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Facebook will try not requiring media outlets to register as political advertisers (at least in the UK)

November 29, 2018 / CHRISTINE SCHMIDT

News organizations have been trapped between Facebook’s rules for political advertisers and advertising for their own reporting but now, Facebook will try pausing its requirement that media outlets as well as, well, actual political advertisers register with a representative’s home address and photo ID. The change begins in the U.K. and may roll out to other countries. The news came nestled in an announcement about beginning enforcement of political ad authorization/storage in the U.K. good luck, Brits where instead Facebook will “initially use UK member lists from a variety of established news industry groups to help inform which news organizations receive authorization exemptions,” Facebook’s director of product management Rob Leathern wrote. Eligible news publishers in the U.K. won’t be required to get authorized, nor will the politics-related stories that they pay to promote be collected in the Ad Library, unlike the current setup in the U.S. Thi...