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SOOMLA Raises $2.6M to Lift the Hood on the Black Box of In-app Advertising

December 05, 2018 / PRNEWSWIRE

SOOMLA, the leading mobile monetization measurement platform, announced a Series A investment of $2.6 million led by JAL Ventures with additional funds coming from existing investors. The financing will be used to fund SOOMLA’s continued global expansion and for further investment in its proprietary technology platform. Tal Shaked, General Partner at JAL Ventures will join SOOMLA’s board of directors.
“SOOMLA has rapidly developed a leadership position in the large and fast-growing market for admeasurement,” said Tal Shaked. “The SOOMLA team developed a unique technology and in a short time was able to attract some of the biggest customers in the space. We are excited to join the team. SOOMLA is a great example of the type of founder-led, capital-efficient business that we like to invest in.” “JAL’s partners bring decades of operational experience which makes them an ideal partner as we continue to scale our business globally,&rdqu...