McDonald’s Spent Over $52 Million on TV Advertising in November 2018
December 05, 2018 / Jason Clampet
Where do chain restaurants run national advertising campaigns when it isn’t football season? As November showed in 2018, brands will open their wallets to spend on one of two things before all others: National Football League games (mainly on Sundays) or college football games (mainly Saturdays). It’s obvious to anyone watching the restaurant industry, but advertising on television is a huge part of the business. At the end of each month, Skift Table will look at the top spenders on television advertising across all sectors for the restaurant industry. November is a typically strong advertising period during football games, with high viewership for rivalry contests at the college level and holiday games at the pro level.