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Sir Martin Sorrell says the advertising industry reminds him of Burning Man, and should embrace ‘radical change’

December 06, 2018 / TANYA DUA

What does the advertising industry have in common with Burning Man? More than you’d think, according to Sir Martin Sorrell. The spirit of creative disruption that characterizes the annual pop-up creativity festival is akin to the massive changes currently sweeping through the advertising industry, the former WPP chief said in a conversation with Business Insider UK editor-in-chief Jim Edwards at Business Insider’s IGNITION Conference in New York on Tuesday. “There’s a strange sort of analogy between our industry and what you see at Burning Man,” Sorrell, who said he had attended the festival three times himself, told Edwards. “What it symbolizes to me is a creative disruption.