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An Overview of Amazon Advertising Options

December 06, 2018 / Robyn Johnson

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more product searches are done on Amazon than on Google. Over the years, Amazon has grown to become the third largest advertising platform and for good reasons. While initially, simply having your product on Amazon was enough to start to win sales, today, if you want to be successful on Amazon, you must participate in their advertising programs.