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Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

November 07, 2018 / MTS STAFF WRITER

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology, and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users. Now, audio buyers can effortlessly establish real-time deals from Deezer’s digital audio inventory. Deezer will now release its audio mobile inventory across 20 countries using Triton’s audio SSP, Yield-Op. The new partnership aims to deliver even more value to brands looking to advertise on the streaming service, as Deezer’s audio advertising is non-skippable and will play only one unique audio ad per break. This guarantees increased brand visibility, without heavily disrupting the user experience. In addition, Deezer’s first-party data guarantee...