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UK gambling sites agree to TV ad blackout during soccer matches

November 07, 2018 / Adam Reed

Britain's biggest gambling firms have voluntarily agreed to a TV ad blackout running from "whistle-to-whistle" during soccer matches. The Remote Gambling Association (RGA), an industry lobby group whose members include bookmaker's William Hill, Paddy Power, and Ladbrokes, will agree to stop the ads during live broadcasts, which have become commonplace across English soccer. No formal announcement from the RGA has been made, but it is looking to confirm the move early next year. "We made a number of proposals which are being considered by the members of the Industry Group for Responsible Gambling." Clive Hawkswood, the chief executive of the RGA, told CNBC. "We are of course hopeful that IGRG will agree on changes to the Code, but that process has not been completed yet."