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Almost £100k of public money spent on Brexit deal Facebook ads

December 10, 2018 / Jim Waterson

The UK government has spent almost £100,000 of taxpayers’ money in the last week buying Facebook adverts in a bid to convince the public to support Theresa May’s Brexit deal only for the key vote to be delayed. The adverts were promoted with the hashtag #BackTheBrexitDeal and offered short videos promoted using civil service resources and linking to an official government website called The Brexit Deal Explained. Although Facebook does not give precise data on who was targeted, the publicly-funded adverts in support of the deal cost £96,684 and were shown at least 5m times in the last week. Different adverts were tailored to different audiences, with men more likely than women to see government adverts stating that the deal would help Britain cut levels of immigration.