Housing.com launches their new ad campaign with Vicky Kaushal, Kiara Advani
December 06, 2018 / ETBrandEquity
The total spends across platforms will be around Rs. 35 crores with a major thrust on television followed by digital. The campaign draws insight from a consumer behavior study conducted by Housing.com, wherein the trend shows that women participate in equal measure during home search and in fact are found to be more diligent, rational and practical in their approach than men. The study discovered that the involvement of women between the age group of 18 and 34 (millennials) is growing rapidly in property-related decisions. In 2016, women users accounted for 51 percent of the sessions online, while men accounted for 49 percent. So far in 2018, women account for 54 percent of online sessions on Housing.com, and the share of men in this regard has fallen to 46 percent.