Content Recommendation Firm Outbrain Lays Off 4% of its Workforce
December 10, 2018 / Lara O’Reilly
Outbrain, the “content recommendation” firm best known for placing sponsored links on publishers’ websites, has laid off 4% of its roughly 600-person global workforce. The company plans to pull back on some of the editorial tools it was offering editors to manage their home pages and focusing more of its efforts on its so-called programmatic advertising offering that lets marketers buy its ads using automated systems and its data products. Outbrain had also made a bet on chatbots’ ability to help publishers engage with their readers on messaging platforms such as Facebook Messenger and Kik, but it is withdrawing its focus on the area, having seen fewer consumers engaging with the technology than anticipated.