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A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials

December 11, 2018 / PRNEWSWIRE

A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would likely recommend a brand that has an exceptional social media presence, even if they were not initially happy with their product or service. Given the ‘always connected’ nature of millennials, experts at TELUS International predict that consumers representing this generation (or age bracket) will increasingly connect with brands through social media, highlighting its importance as part of an overall customer service delivery strategy.