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Facebook is starting to show ads in its search bar and in Marketplace

December 12, 2018 / Zak Stambor

With Facebook Inc.’s advertising growth slowing down, the social network is on a rapid push to find locations other than Facebook’s news feed where it can show ads to users. That helps explain why, for the first time in five years, it is allowing marketers to present ads within the Facebook’s main search bar and the search bar within Marketplace, which is Facebook’s peer-to-peer shopping section. Facebook is testing the ads with two common ad formats that appear within the news feed: link ads, which typically feature a single image, text and a call-to-action button such as Shop Now, and carousel ads, which feature up to 10 images, text and a call-to-action button. For now, it is not testing video ads within search results.