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‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch

December 14, 2018 / MTS STAFF WRITER

Amazon is targeting traditional TV advertisers for its connected TV platform, Fire TV. A couple months after Amazon began requiring that Fire TV apps let Amazon sell 30 percent of their apps’ video inventory, Amazon is in the process of staffing up a dedicated video ad sales team to sell that inventory and compete with Roku for advertisers’ connected TV ad budgets. But it’s not only connected TV budgets that Amazon is going after. Amazon’s current Fire TV pitch is “very much about TV advertisers,” said one ad buyer. “They are looking at this as like television: how to break into that space, what’s the roadmap to get there and having dedicated people to sell that.”