Spotify takes aim at Opera House advertising controversy in end-of-year campaign
December 17, 2018 / VIVIENNE KELLY
Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming service, including that 5 Second of Summer was streamed over one billion times in 2018 the equivalent to 5,847 years of summer. Another execution takes aim at the recent scandal which engulfed the NSW government, Premier Gladys Berejiklian, veteran broadcaster Alan Jones and the iconic Sydney Opera House, proclaiming: “We only have this billboard because the sails weren’t available.” The NSW state government copped criticism in October for turning the Sydney Opera House into ‘Sydney’s largest billboard’ and allowing the Everest Horse Race barrier draw to be projected onto the building’s iconic sails. Christopher Doyle & Co. worked with Spotify’s global creative team to ensure the local executions celebrated local artists and provided cultural commentary.