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Instagram Adds New Ways to Engage With Followers

December 18, 2018 / Matt Southern

Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can use this feature to countdown to an event, like a product launch or a webinar. E-commerce retailers can also use countdown stickers in stories to remind followers about a limited-time offer that’s expiring soon. Or one that’s about to start. After a countdown sticker is created the first time it will be readily available to reuse until the countdown ends.