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Facebook advertising can bring awareness about cancer prevention

December 20, 2018 / IANS

Social media, specifically Facebook, could be a way to reach people living in areas where information about cancer prevention might otherwise be lacking, suggests a study. The findings showed that new strategies of communication can be an effective way to reach hard-to-reach populations with information and strategies for cancer prevention. In the study, researchers from the University of Colorado started an initiative called EndCancer to explore ways to remind patients to go for a colonoscopy that detects changes or abnormalities in the large intestine (colon) and rectum. “The idea was to start a text messaging campaign for cancer prevention,” says Andrea Dwyer from the University of Colorado Cancer Center. The advertising included radio slots, Facebook promotions and even locally posted flyers encouraging people in the community to text a given number to opt into information and reminders about cancer screening.