Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year
December 21, 2018 / Lucia Moses
Facebook has been a thorn in the side of news outlets this year, but there's one way Facebook's troubles have been a gain for publishers. Facebook has been on an advertising blitz this year, to the benefit of many established news outlets. According to a MediaRadar analysis, Facebook spent $3.9 million across 25 outlets this year through November, up from $1 million over the same period a year ago. MediaRadar measured spending in online and print-online news publications, including The Atlantic, HuffPost, The New York Times, The Wall Street Journal, and The Washington Post. Spending was also up in TV and outdoor advertising.