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Facebook Extends Deadline for Subscription Messaging Permissions

December 23, 2018 / Virginia Nussey

On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. Message your target audience on Facebook from the platforms billions of active global users. Have one-to-one direct conversations with your customers and leads in a way that’s personalized and also scalable. Send interactive marketing communications in an interface that’s mobile-friendly out of the box. This is a Facebook marketing engagement superpower that most digital marketers aren’t leveraging. It’s called subscription messaging on Facebook’s chat platform, Messenger.