Cheddar Selects MightyHive for Programmatic Advertising
January 02, 2019 / AP News
Cheddar, the leading post cable networks company today announced that it has selected MightyHive as its partner for programmatic advertising services. Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to implement and leverage Google Analytics 360 for full end-to-end performance tracking across the web, mobile, and connected the TV. “Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar,” said Martin Sorrell, Chairman of S4 Capital. “Several of our clients asked us to extend the campaigns we were doing for them across the web. We saw an opportunity, need, and in MightyHive, a solution to do and measure this,” said Jon Steinberg, founder, and CEO of Cheddar.