. home.aspx



SPIN SPEND Department of Taoiseach spends over €1.3million on advertising and marketing last year – more than 126 times amount spent in 2016

January 03, 2019 / Craig Farrell

According to figures released by the department, more than half of the expenditure came from a single campaign Project Ireland 2040, which is his Fine Gael Government’s national framework for the country’s future. The €116billion project was launched back in February, however, it was widely criticized by opposition parties. At the time Fianna Fail claimed it was filled with “hype” and “buzz words”. Commenting on the plan, Fianna Fail leader Micheal Martin said: “In essence, it is using taxpayers’ money to advance and promote Fine Gael election candidates.” Global Ireland was the second most costly campaign, notching up a bill of €492,181. Launched in June, the aim of this Government initiative was to “double the scope and impact of Ireland’s global footprint in the period to 2025”.