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New Study Reveals Desperately Needed Solutions to Privacy Issues for Facebook, Consumers

January 04, 2019 / PRNEWSWIRE

A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences’ Fall 2018 edition (“The Identity Management Value Model: A Design Science Approach to assess Value Gaps in Social Media”) this paper exposes an assessment mechanism for companies such as Facebook to know how well they are performing along dimensions’ consumers care about. For instance, his research found the discovered value gaps for Facebook in the following areas. Dr. Gurpreet Dhillon, Professor and Head of the Department of Information Systems and Supply Chain Management at the Bryan School of Business at the University of North Carolina, Greensboro, co-authored the paper on identity management and social media.