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UK and China forge a new relationship in advertising as both look to a global future

January 07, 2019 / Janet Hull

China and the UK are countries with a proud history of global trade and have business links that go back hundreds of years. Nevertheless, China, with a population of 1.4bn and growing middle class, is a largely untapped market for UK companies building a presence. Likewise, Chinese companies are only just beginning to enter into the stable and wealthy 66m-strong UK market and establish a profile. As both countries expand their international outlook they are aiming to build potential partnerships in and around the creative services sector. And few industries demonstrate this ambition more than advertising. That’s why we in the UK advertising industry are looking for UK creative businesses to join us at the upcoming Shanghai International Advertising Festival (SAF) in March, which will be an unmissable opportunity for UK advertising to demonstrate its strength and expertise to Chinese peers.