Triton Digital Integrates Operative.One with the Tap Advertising Platform
January 08, 2019 / PRNEWSWIRE
Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. Through this partnership, publishers that use the Tap ad server can now manage their advertising orders more efficiently and with enhanced omnichannel scalability. The Operative integration enables publisher trafficking teams to enter buys for multiple advertising mediums including digital audio, broadcast radio, websites, and more into one system and at the same time to streamline the ad management process and eliminate duplicative effort. Publishers can then add their audio-specific parameters, such as creative and targeting criteria, into the platform.