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Amazon's latest advertising play involves free samples delivered right to your door

January 08, 2019 / Scott Olson

Amazon is sending shoppers free samples of products curated to their tastes as part of the company's push into advertising. The program seems like a sweet deal: Products you'll like, free of charge, waiting on your doorstep. But below the surface, it raises some privacy concerns in the age of data mining and detailed digital user profiles. "Amazon surprises select customers with samples that we think will be delightful and helpful," the company says on its website. "It's like Amazon's product recommendations, but really, so you can try, smell, feel and taste the latest products. There is no obligation to purchase or review the product and you can opt out at any time."