AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific
January 09, 2019 / MarTech Series
AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the region. As brands diversify their advertising portfolios to reach consumers where they’re actually spending time, mobile devices continue to accelerate in importance. While location data has been applied to mobile display advertising for years, the opportunity to layer rich location data to high-impact mobile video formats is an opportunity for marketers in APAC like never before.