HSBC advertising campaign upsets ‘snowflake’ Brexiteers
January 09, 2019 / Jonathon Read
The campaign, launched just days before Parliament votes on the government’s Brexit plan, celebrates the influence of other countries and cultures on the United Kingdom. It references how much Britons enjoy drinking coffee from Colombia, watching American movies, assembling flat-pack furniture from Sweden and using mobile phones and tablets from Korea. It talks about the country’s enjoyment of Dutch beer and foods from around the world like tikka masala. The “We Are Not An Island” campaign is a continuation of the global bank’s “Together We Thrive” campaign which celebrates the UK’s diversity and multiculturalism. Regional variations have been used at billboard sites across the country.