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Snapchat Study Finds it Has the Happiest Social Media Users

January 10, 2019 / Matt Southern

A study on why and how people use social networks finds Snapchat makes people happy Facebook and Twitter not so much. Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result. Results of the study are broken down into three key findings. According to the study, 95% of Snapchat users say the app makes them feel happy, more than any other app tested. Facebook and Twitter make users feel anxious, isolated, overwhelmed, lonely, and even depressed. Instagram primarily creates positive feelings, although it can also make users feel self-conscious. YouTube is mostly associated with positive feelings, making users feel creative and entertained.