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Google Ads: Is the crown slipping from the lead generation king?

January 08, 2019 / Rob Weatherhead

When I first started running Pay Per Click (PPC) campaigns in 2004 our client base was made up almost entirely of business looking for sales inquiries. Secured lending, subprime finance, car finance, double glazing, car dealerships, cosmetic surgery. A whole host of companies with a sales team ready and primed to follow up on the leads we generated. For many of them, PPC had revolutionized their lead generation efforts, replacing the directory and classified ads which have been their mainstay for a number of years.  We worked with them to optimize their customer funnel, increase conversion rates, reduce costs per click, and strike the balance between pre-qualifying and lead volumes.