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Meniga acquires Wrapp, aims to rival Facebook and Google and become leading digital advertising platform in Europe

January 10, 2019 / Fintech Finance

Meniga, a global provider of digital banking technology, today announces its acquisition of Stockholm-based rewards platform, Wrapp. Since its foundation in Iceland in 2009, Meniga’s products have enriched the customer experience of over 65 million digital banking users across 30 countries. This acquisition establishes Meniga as the leader in transaction-driven marketing within the Nordics. Meniga retains a team in Reykjavík, as well as operational bases in London, Warsaw, Stockholm (the office in the Swedish capital absorbing the Wrap team) and Helsinki. With 150 employees, more than 75 global banking clients, and hundreds of retail partners across the Nordics, Meniga now bolstered by the acquisition of Wrapp – will expand its network and deliver value to millions of consumers and thousands of retailers. Previously, Meniga and Wrapp were independently offering transaction-driven rewards (Meniga in Iceland, Wrapp in Sweden and Finland), but will now merge their respe...