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Facebook is Rating and Punishing Advertisers Based on Customer Feedback

January 11, 2019 / Techweez

Facebook’s business plan is simple. Have a free platform where people sign up and in return, they harvest the data that is used as metadata for their advertiser's dashboard for the latter to serve you with ads. This has worked pretty well for them for the most part and it is quite a profitable company if you check their quarterly results. However, there has been a serious problem with this business plan. Last year, the Cambridge Analytica scandal broke out where it was revealed that the company harvested data from millions of Facebook profiles without permission so that they could target US voters with ads based on their psychological profile.