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Amazon’s Next Targets Are Now Clear: Google and Facebook

February 05, 2019 / Conor Sen

Amazon.com Inc.’s fastest growth is in ads and Amazon Web Services. Amazon’s “other” line of business, which “primarily includes sales of advertising services,” did $10 billion of revenue in 2018 and grew 97 percent year-over-year in the fourth quarter. Meanwhile Amazon Web Services, its profit engine for the past several years, continues to grow at a rate of 46 percent over the past year. While these two line items accounted for only 15 percent of Amazon’s revenue in the fourth quarter, they accounted for 33 percent of revenue growth.