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Facebook Introduces Features to Enhance B2C Interactions

February 08, 2019 / VIRAJ T

Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling businesses to respond to Instagram DMs on Facebook Messenger.Facebook intends for businesses to respond faster by releasing this functionality. Instagram recently revealed that 150 million customers interact with its platform monthly. Also, Facebook Messenger sees the exchange of 10 billion messages between customers and businesses.