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Facebook is Changing How it Measures Ad Relevance

March 12, 2019 / Matt Southern

In a move that attempts to curb the data collection practices of tech giants, two senators have proposed a legislation to update online privacy rules for children in the United States. If passed, tech companies and data brokers will be unable to collect data on teens aged 13 to 15 without their consent.  The bill, introduced by senators Edward J. Markey (D-Mass) and Josh Hawley (R-Mo)Tuesday seeks to amend the Children’s Online Privacy Protection Act (COPPA) - to add protections to the collection, use, and disclosure of personal information of children and minors. The legislation proposes a “Digital Marketing Bill of Rights for Minors” that makes it unlawful for websites, apps, and online services to collect personal information of a minor, and a ban on targeted advertising directed at children, and a prohibition on ads targeting based on race, socioeconomic factors, psychological profiles and location data of children up to the age of 15.