Yext and Adobe Collaborate to Unify Brand Experiences Across the Web
March 13, 2019 / Shoshana Wodinsky
Yext and Adobe are collaborating to give brands a tighter grip on their digital reputation. The partnership, which Yext announced Wednesday morning, will enable brands on Adobe’s platform to boost their data outside of their Adobe-hosted sites and across all of the properties under Yext’s purview, including dozens of search engines, mobile apps and voice assistants.While brands often have a handle on the content on their own website, things can get sticky when customers try to find information on the brand through third parties, which might push unverified intel. For example, a Google search for “organic soup” from a particular manufacturer could turn up search results from a personal blog that mistakenly identifies certain products as organic when they’re anything but.