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How you can make the most of your YouTube video advertising

April 10, 2019 / Marketing Land

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers 81 percent have been convinced to buy a product or service by watching a brand’s video.
Video marketing is on the rise as well. The latest  State of Video Marketing Survey found that a whopping 87 percent of businesses are using video. And they’re not just using it more; they’re using it to greater effect. A full 83 percent of marketers say that video gives them a good ROI, up from 78 percent just 12 months ago.
Used right, video marketing is a great way to build your overall brand presence and SEO. But there is tremendous pressure to create great content - in fact, 90 percent of the marketers we talked to told us that they feel the level of competition and noise in video has increased in the past year.