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New Zealand sets protection focus with new advertising code

April 11, 2019 / iGaming Business

New Zealand’s Advertising Standards Authority has published a new code for gambling adverts in the country, with a focus on protecting children, young people and other vulnerable people from gambling-related harm. The new code applies to ads for gambling products and venues, as well as betting on racing or sports events.
It has been developed by the ASA Codes Committee, with input from advertisers, agencies and representatives of media companies and public bodies, and in consultation with industry and public sectors. The code will come into effect on August 5, 2019, although operators will have until November 4 to ensure their ads comply with the new code.
Reviewing and updating the Codes is an important part of the ASA’s work and it is great to have the new Gambling Advertising Code in place to support responsible advertising to consumers, ASA chief executive, Hilary Souter said.