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Promotional strategy more towards digital advertising: Jose Antonio Cachaza, LaLiga India

May 10, 2019 / Noel Dsouza

LaLiga, the body which organises the top two divisions of Spanish club football, presented its sports report on Thursday. It showcases the growth of the Spanish Football League globally and in India. According to the report, the football league has grown 20.6 per cent over the previous season and holds a revenue of €4.479 billion. Speaking about LaLiga’s advertising strategy for India, Jose Antonio Cachaza, Managing Director, LaLiga India, told exchange4media that the league does not do direct advertising for their brand. “LaLiga is not a consumer market brand, but a brand that sells emotions, a product that takes place 8,000km away from India. Actually, pure advertising is only used to promote events like El Clasico. Basically, our promotional strategy goes more towards digital advertising and PR opportunities. The outcome of this advertising is more people watching our matches through Facebook and this is how we reach out to our fans,” Cachaza said.