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The Big-Tech Backlash Is Coming for Digital Advertising in Travel

May 14, 2019 / Dennis Schaal

 Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate spectrum — market and advertise their products and services. That is to say that what some call the surveillance economy, or surveillance capitalism, meaning the penchant for corporations to track internet users across the Web, in their homes, and on their commutes in order to retarget them and monetize the data with unrelenting advertising, could be taken down a peg. The rumblings are everywhere, although the endgame is far from assured. Consider that in the last few days, Roger McNamee, co-founder of Elevation Partners, former mentor to Mark Zuckerberg, and the author of Zucked: Waking Up to the Facebook Catastrophe, appeared on CNN and called for overturning the practices and business models of companies as far ranging as Facebook/Instagram, Google/YouTube and Snap, among others.