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Jeff Collins Will Oversee Fox News Ad Sales

May 20, 2019 / Variety

Fox Corporation named Jeff Collins, a former digital-advertising executive, to oversee advertising sales for all of its Fox News media outlets, putting a new face behind the effort at a time when the company is making different outreach to Madison Avenue. Collins hails from Viant Technology, a digital-advertising and publishing concern that was acquired by Time Inc. in 2016, then became part of Meredith Corp. He was chief revenue officer of Viant, and helped manage everything from the acquisition of a mobile-ad company to the operations of the social-media pioneer Myspace. He spent 18 years at Turner Broadcasting, where he was very involved with ad sales for CNN and several of its properties. Collins will oversee ad sales for Fox News Channel, Fox Business Network and Fox News Digital. He replaces Marianne Gambelli in the role after she was named president of advertising sales for all of Fox Corp., and will report to her. “Jeff’s proven track record in identifying new reven...